I work with leadership teams on the part that usually gets skipped: deciding who owns what after the strategy is agreed. The deliverable is a document that gets signed off and run — not a deck that gets admired.
Twenty years across strategy, marketing and engineering, on a Computer Science foundation. That combination is why the plan and the build tend to agree with each other.
It began in broadcasting — launching 15+ satellite channels before "AI strategy" was a job title. Kuwait's ministries came next, then a run of marketing and business-development roles: EG-GATE's EGP 1.15B public-private partnership, Forx Studio's deals with Nahdet Misr and the Grand Egyptian Museum, and a stretch at CAT and Studio7 building the B2B pipeline behind 15+ client briefs a month. In 2025, that experience went into building something from the ground up — Cairo Production House, taken from a stalled pre-launch to a 25-person team and a live EGP 12M budget. Today it's channeled into independent strategy consulting across MENA, with AI adoption built into every engagement.
BLI Group for Consulting & Training (2021)
Gemoji / Innova Solutions (2021)
Emoji platform with a fintech layer (custom emoji as payment shortcuts for Gen-Z banking).
Delivered professional training programs and guest-speaking engagements across Enactus, Rotaract, ASUA, and student communities nationwide. What started in 2013 with a Social Media Marketing workshop for 13 NGOs in Kuwait evolved into a decade of ecosystem and capability-building work with youth and entrepreneurs.
CMI (Chartered Management Institute) · delivered by Certifeka
Modern Academy
Continuous professional courses: marketing, digital strategy, negotiation, business development, and content creation.
Growth Strategy
Grammatically perfect and still not trusted. Mirroring is not localising, typography carries hierarchy differently, and proof itself is cultural.
Read MoreGovernance
The pilot had the best team, cleanest data and a champion watching. None of that survives scale. Why the org…
Read MoreGovernance
Unclear scope, invisible money, diffuse accountability. The three failure modes behind almost every rescued engagement — and the four things…
Read MoreRole-specific master prompts for marketers, developers and consultants — with my Anti-BS Protocol baked in. No login, works with ChatGPT, Claude and Gemini.
Launch the Prompt Matrix> role: consultant > format: executive report > protocol: anti-bs · zero hallucinations > generating master prompt... done ✓ Paste it into any AI chat. Watch the difference.
Bring me that one. Three questions and I’ll show you where I’d start — and if I’m not the right person for it, I’ll say so rather than sell you something else.
Enter the license key from your purchase email. It was sent by Lemon Squeezy right after checkout.
No key yet? Become a Founding Member →